Extension-Market Linkages on Banana Commercialisation Among Smallholder Farmers in Meru Region, Kenya
AbstractThe study examined the effect of extension-market linkages on banana commercialization among smallholder farmers in the Meru region, Kenya. The study adopted a pragmatic paradigm and a cross-sectional survey design, sampling 370 and 30 farmers proportionately from 269,499 and 19,303 smallholder banana farmers in Meru and Tharaka-Nithi Counties of Kenya, respectively. The Tobit model was used to analyze the effect of extension-Market linkages on banana commercialization. The results revealed that sources of the Marketing information (Coef. -.0676939) had a negative influence on farmers commercializing banana production. The result showed that the Reliability of local extension service provider in enabling farmers access to market information (Coef. 0.037) had a positive influence on farmers commercializing banana production. The findings also showed that users of marketing information in commercializing banana business (Coef. 0.636157) had a positive influence on farmers commercializing banana production. It is recommended that the government should create and implement more policies that will favour and encourage farmers to commercialize banana. This will help farmers increase their income.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
JAE supports free online communication and exchange of knowledge as the most effective way of ensuring that the fruits of research and development practice are made widely available. It is therefore committed to open access, which, for authors, enables the widest possible dissemination of their findings and, for readers, increases their ability to discover pertinent information. The Journal adopts and uses the CC BY-NC-ND license. Under this license users are permitted to: Copy and distribute the article (non-commercially); you can’t change or alter the article in anyway; Users are not allowed to data mine the article.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).