Financial Implications of Radio and Television Agricultural Broadcasts in Nigeria
Keywords:
Financial Implications, Radio and Television, Agricultural BroadcastsAbstract
A study of the cost implications of producing and releasing new agricultural radio and television programmes was carried out using the farm broadcast activities of the National Agricultural Extension and Research Liaison Services ( NAERLS), Ahmadu Bello University, Zaria as a case study. The institute produced and released 481 agricultural radio and 182 television programmesin 1995. The average cost of producing and releasing new programmes were N34, 202.10 for radio and N115,321.57 for television programmes. Commercialization of radio and television broadcasts played a significant role in high cost of farm broadcasts. The paper concludes with suggestions on various ways of sustaining farm broadcasts.References
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Federal Government of Nigeria (1988) Agricultural Policy for Nigeria, Lagos.
NAERLS (1993), The NAERLS: Bank of Agricultural Information: Sam -Ola Commercial Press, Zaria.
NAERLS (1995) 1995 Annual Report, Abuja, Nigeria.
Omenesa, Z. E. (1992), The effect of radio on agricultural development in Nigeria" in Lawani, S.M. and Babaleye, T. (eds), Recent Developments in Cereals Production in Nigeria. Media
Fortino for Agriculture, Intec Printers Ltd., Ibadan, 63 - 71.
Oso, L. (1992), TV programmes on agriculture in southern Nigeria" in Lawani, S.M. and Babaleye T. (eels). Recent Developments in Cereals /Production in Nigeria: Media Forum for Agriculture, Intec Printers Ltd., Ibadan; 79 - 90.
Voh, J. P. (1979), An exploratory study of factors associated with adoption of recommended farm practices among lower farmers ". Unpublished M.Sc. Thesis, Ahrnadu Bello University (A.B.U). Zaria.
Yazidu, I. (1973), The study of radio as a means of communicating agricultural information to farmers in Northern Nigeria ". Unpublished M.Sc Thesis, Ahmadu Bello University (A.B.U). Zaria.
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Chikwendu, D. O., & Omenesa, Z. E. (2015). Financial Implications of Radio and Television Agricultural Broadcasts in Nigeria. Journal of Agricultural Extension, 1. Retrieved from https://aesonnigeria.org/ajm/index.php/jae/article/view/302
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General Extension and Teaching Methods
